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A Conceptual Framework on Intention to Use Mobile Banking Service of Private Banks: A Myanmar Perspective

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dc.contributor.author Tun, Phyo Min
dc.date.accessioned 2019-07-23T03:53:26Z
dc.date.available 2019-07-23T03:53:26Z
dc.date.issued 2019-02-27
dc.identifier.uri http://onlineresource.ucsy.edu.mm/handle/123456789/1203
dc.description.abstract The number of mobile users in Myanmar is rapidly growing since four main mobile operators (MPT, Telenor, Ooredoo, MyTel) launched distributing SIM card in lowest rate compare to past a few years ago. With the reforming of national economic policy, private banks sectors are growing and expending its services including mobile banking (MB). There is lack of research studies regarding MB service in Myanmar due to there is no maturity in MB context. Therefore, a conceptual framework will be proposed to investigates risks, net benefits, customer satisfaction and quality of MB service such as system quality, information quality and service quality are the factors influence on users intention to use MB. Trust factor is also considered as necessary factor to determine the intention to use MB service. en_US
dc.language.iso en en_US
dc.publisher Seventeenth International Conference on Computer Applications(ICCA 2019) en_US
dc.subject quality of mobile banking en_US
dc.subject risk en_US
dc.subject trust en_US
dc.subject net benefit en_US
dc.subject intention to use en_US
dc.subject private bank en_US
dc.title A Conceptual Framework on Intention to Use Mobile Banking Service of Private Banks: A Myanmar Perspective en_US
dc.type Article en_US


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