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Optimal Selection of Advertising Print-Media using Linear Programming

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dc.contributor.author Aye, Thaw Tar
dc.contributor.author Yee, Myint Myint
dc.date.accessioned 2019-10-15T16:35:54Z
dc.date.available 2019-10-15T16:35:54Z
dc.date.issued 2019-03
dc.identifier.uri http://onlineresource.ucsy.edu.mm/handle/123456789/2307
dc.description.abstract Operation Research (OR) is an interdisciplinary branch of applied mathematics and formal science that uses method like mathematical modeling, statistics and algorithms to arrive at optimal or near optimal solution to complex problem. Linear Programming is widely used model type that can solve decision problem with thousands of variables in OR. The BIG-M method has approved to be the most effective technique applicable to any problem in Linear Programming, and can be formulated in term of linear objective function, subject to a set of constraints. BIG-M can be used to help marketing manager allocate a fixed budget to various advertising media. In this paper, we analyzed the basic concepts of Linear Programming and BIGM method, and applied BIG-M method with Simplex algorithm in advertising media selection problem of marketing. The system produces the optimal advertising media and advertisement times using BIG-M method with Simplex algorithm according to target budget and audience constraints. The implemented system is intended to help generic business to find out the efficient advertising media and expense for their market. en_US
dc.language.iso en_US en_US
dc.publisher National Journal of Parallel and Soft Computing en_US
dc.relation.ispartofseries Vol-1, Issue-1;
dc.title Optimal Selection of Advertising Print-Media using Linear Programming en_US
dc.type Article en_US

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