Abstract:
The number of mobile users in Myanmar is
rapidly growing since four main mobile operators
(MPT, Telenor, Ooredoo, MyTel) launched
distributing SIM card in lowest rate compare to past a
few years ago. With the reforming of national
economic policy, private banks sectors are growing
and expending its services including mobile banking
(MB). There is lack of research studies regarding MB
service in Myanmar due to there is no maturity in MB
context. Therefore, a conceptual framework will be
proposed to investigates risks, net benefits, customer
satisfaction and quality of MB service such as system
quality, information quality and service quality are the
factors influence on users intention to use MB. Trust
factor is also considered as necessary factor to
determine the intention to use MB service.
