Abstract:
Media planning is the task of a media
agency and includes finding the most appropriate
media platforms for a client's brand or product. A
mobile agent is an executing program that can
migrate during execution from machine to
machine in a heterogeneous network. On each
machine, the agent interacts with stationary
service agents and other resources to accomplish
its task. Mobile agents are particularly attractive
in distributed information retrieval applications.
By moving to the location of an information
resource, the agent can search the resource
locally, eliminating the transfer of intermediate
result across the network and reducing end-to-end
latency. This system intends to retrieve distributed
information from different media platforms using
mobile agents. Work on mobile agents reaches
from distributed AI and distributed programming
to the field of computer communications. By using
the information collected by mobile agents, the
owner of advertisements will decide which media
platform is most suitable for the product. Using
mobile agent in media planning greatly helps
users in finding appropriate media platforms and
also reduces network latency and bandwidth.
