Mobile Agent-based Decision Support System for Media Planning of Advertising Agencies

Abstract

Decision Support System (DSS) are integrated with set of computer tools and that allow decision makers to interact directly with the computers to create information useful in making decisions. DSS helps managers and decision makers to make suitable decisions. A mobile agent is a software object that has behavior, state and location. A mobile agent represents a user in a computer network, and is capable of migrating autonomously from node to node, to perform some computation on behalf of the user. The reason of using the mobile agent is that the mobile agent based application can transfer and execute both code and data together from one machine to another. Therefore, this thesis is based on decision support system using mobile agent technology. This thesis aims to aid the advertiser for making suitable decision. There are many tools for implementing mobile agents developed from many companies. In this thesis, we use Java Aglets for Mobile Agent Framework and Java for programming language.