Abstract:
With the widespread use of the Internet, electronic commerce (e commerce) becomes very popular and one of the most important fields. In
today's fast-changing era, it is extremely important to be able to respond
to the needs of customers or buyers in the most effective and timely
manner. So, most business websites make it easy to help both the
customer needs and business requirements. This system is implemented
as a shopping assistant system for searching laptop computers matched
with user preferences in a variety of several alternatives from seventeen
computer shops. An attractive theoretical additive utility function of
Multi-Attribute Utility Theory (MAUT) is used in order to evaluate
which laptop(s) performs best match with user preferences.
