Applying Case-Based Reasoning Technology in Electronic Commerce Environment

Abstract

Case-based reasoning technology opens a very promising and enriching field for electronic commerce application, medical diagnosis, knowledge management, process control and so on. Case-based reasoning (CBR) is an approach to problem solving and learning, by reusing the solution to similar problem stored as cases in a case base. Existing electronic shops based on Case-based Reasoning technology allow customers to search for adequate products by only specifying the attributes for the products. They do not further support customers after the retrieval step. In this system, Case-based reasoning technology is applied for electronic commerce application on the web. This approach is not only to find the most similar product but also to offer adaptation phase after retrieval step.